alist.ae — SEO / Schema / GEO Audit

<!-- HOME / -->
<title>A-List | Dubai Influencer Marketing Platform for Brands & Creators</title>
<meta name="description" content="A-List connects UAE brands with vetted Dubai creators for influencer marketing campaigns. Launch, manage, and measure campaigns end-to-end. Start free." />

<!-- /creators -->
<title>For Creators | Get Paid Brand Deals in Dubai | A-List</title>
<meta name="description" content="Join A-List as a UAE creator to access paid brand collaborations, manage campaigns, and grow your influencer income. Free creator sign-up in minutes." />

<!-- /brands -->
<title>For Brands | Run Influencer Campaigns in the UAE | A-List</title>
<meta name="description" content="Find and book vetted Dubai & UAE creators, brief campaigns, and track ROI on one platform. A-List is influencer marketing built for brands. Book a demo." />

<!-- /blog -->
<title>Influencer Marketing Blog | UAE Trends & Guides | A-List</title>
<meta name="description" content="Insights, guides, and case studies on influencer marketing in Dubai and the UAE — for brands and creators. Read the latest from the A-List team." />

<!-- /contact -->
<title>Contact A-List | Talk to Our Dubai Team</title>
<meta name="description" content="Get in touch with A-List in Dubai. Questions about brand campaigns or creator sign-up? Reach our UAE team and we'll respond within one business day." />

<!-- /team -->
<title>About the A-List Team | Dubai Influencer Marketing Experts</title>
<meta name="description" content="Meet the team behind A-List, the Dubai-based influencer marketing platform connecting UAE brands and creators. Learn who we are and what we build." />

<!-- /brands-signup -->
<title>Brand Sign-Up | Start Influencer Campaigns | A-List</title>
<meta name="description" content="Create your A-List brand account to brief campaigns, discover UAE creators, and manage influencer marketing in one place. Free to get started." />

<!-- /creator-signup -->
<title>Creator Sign-Up | Join A-List & Earn from Brand Deals</title>
<meta name="description" content="Sign up as an A-List creator to unlock paid brand collaborations across the UAE. Build your profile, get matched, and start earning. It's free to join." />

<!-- /BrandFaq  (also normalize route to /brand-faq) -->
<title>Brand FAQ | How A-List Influencer Marketing Works</title>
<meta name="description" content="Answers to common brand questions about A-List: pricing, finding UAE creators, campaign management, payments, and results. Everything brands need to know." />

<!-- /CreatorFaq  (also normalize route to /creator-faq) -->
<title>Creator FAQ | Getting Paid & Brand Deals on A-List</title>
<meta name="description" content="Creator FAQ for A-List: how to join, get matched with UAE brands, run campaigns, and get paid. Clear answers for influencers and content creators." />

<!-- Self-referencing canonical: ALWAYS www host + exact lowercase route. In Astro:
     const canonical = new URL(Astro.url.pathname, 'https://www.alist.ae').href; -->
<link rel="canonical" href="https://www.alist.ae/creators" />

<!-- hreflang (after Arabic /ar launch). x-default points to the default/English version.
     Every page must list ALL language variants reciprocally, each returning 200. -->
<link rel="alternate" hreflang="en-AE" href="https://www.alist.ae/creators" />
<link rel="alternate" hreflang="ar-AE" href="https://www.alist.ae/ar/creators" />
<link rel="alternate" hreflang="x-default" href="https://www.alist.ae/creators" />

<!-- Interim (before ar exists): self-reference + x-default only -->
<!-- <link rel="alternate" hreflang="en" href="https://www.alist.ae/creators" /> -->
<!-- <link rel="alternate" hreflang="x-default" href="https://www.alist.ae/creators" /> -->

<!-- Open Graph: og:url MUST match canonical (www, not apex). Real 1200x630 card on www, no redirect. -->
<meta property="og:type" content="website" />
<meta property="og:site_name" content="A-List" />
<meta property="og:title" content="For Creators | Get Paid Brand Deals in Dubai | A-List" />
<meta property="og:description" content="Join A-List as a UAE creator to access paid brand collaborations, manage campaigns, and grow your influencer income." />
<meta property="og:url" content="https://www.alist.ae/creators" />
<meta property="og:image" content="https://www.alist.ae/images/og/creators-1200x630.png" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />
<meta property="og:locale" content="en_AE" />

<!-- Twitter Card (currently entirely missing) -->
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="For Creators | Get Paid Brand Deals in Dubai | A-List" />
<meta name="twitter:description" content="Access paid brand collaborations across the UAE on A-List." />
<meta name="twitter:image" content="https://www.alist.ae/images/og/creators-1200x630.png" />

<!-- Fix viewport (remove zoom restriction) -->
<meta name="viewport" content="width=device-width, initial-scale=1, viewport-fit=cover" />

# alist.ae robots.txt — serve as text/plain at https://www.alist.ae/robots.txt
# This must OVERRIDE the Cloudflare-managed default. In Cloudflare: disable the
# managed 'Block AI bots' feature for the citation crawlers, or upload this as a
# custom robots.txt that takes precedence.
#
# Policy: ALLOW live-search / grounding crawlers (these produce AI citations).
#         Optionally opt OUT of pure model-training crawlers (commented section).

# Content signals: permit search + real-time AI grounding; reserve training.
User-agent: *
Content-Signal: search=yes,ai-input=yes,ai-train=no
Allow: /

# --- AI SEARCH / CITATION CRAWLERS: ALLOW (do NOT block these) ---
User-agent: GPTBot
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: Claude-User
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Perplexity-User
Allow: /

User-agent: Google-Extended
Allow: /

# --- PURE TRAINING CRAWLERS: opt out if desired (keep or remove) ---
User-agent: CCBot
Disallow: /

User-agent: anthropic-ai
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: meta-externalagent
Disallow: /

User-agent: Applebot-Extended
Disallow: /

User-agent: Amazonbot
Disallow: /

Sitemap: https://www.alist.ae/sitemap.xml

# A-List (alist.ae)

> A-List is Dubai's leading influencer-marketing platform connecting brands with vetted creators across the UAE and wider GCC. Brands launch campaigns and source creators; creators monetize their audience by collaborating with brands. Founded 2020, Dubai, UAE.

## Key facts
- Type: Two-sided influencer-marketing platform (brands <> creators), B2B2C SaaS / marketplace
- Market: United Arab Emirates (Dubai, Abu Dhabi) + GCC (Saudi Arabia, Kuwait, Qatar)
- Scale: 50,000+ creators and 2,500+ brands on the platform
- Founded: 2020, Dubai, UAE
- Founder: Parham Ramezani
- Apps: iOS app available on the Apple App Store

## For brands
- [Influencer marketing for brands](https://www.alist.ae/brands): Launch influencer campaigns, discover and match with vetted UAE/GCC creators, manage collaborations.
- [Book a brand demo](https://www.alist.ae/brands/demo): See the brand dashboard and campaign workflow.
- [Brand FAQ](https://www.alist.ae/BrandFaq): Common questions about pricing, onboarding, and campaign management for brands.
- [Brand sign-up](https://www.alist.ae/brands-signup): Create a brand account.

## For creators
- [Become a creator](https://www.alist.ae/creators): How creators join, get matched with brands, and earn from collaborations.
- [Creator FAQ](https://www.alist.ae/CreatorFaq): Common questions about eligibility, payouts, and campaigns for creators.
- [Creator sign-up](https://www.alist.ae/creator-signup): Apply to join as a creator.

## Company
- [Overview](https://www.alist.ae/overview): What A-List does and how the platform works.
- [Team](https://www.alist.ae/team): The people behind A-List.
- [Careers](https://www.alist.ae/career): Open roles.
- [Contact](https://www.alist.ae/contact): Get in touch.
- [Blog](https://www.alist.ae/blog): Influencer-marketing insights for the UAE/GCC market.

## Pricing & terms
- [Subscriptions](https://www.alist.ae/Subscriptions): Plans and pricing tiers.
- [Brand terms & conditions](https://www.alist.ae/brand-terms-and-conditions)
- [Creator terms & conditions](https://www.alist.ae/creator-terms-and-conditions)
- [Privacy policy](https://www.alist.ae/privacy)

## Find A-List elsewhere
- LinkedIn: https://www.linkedin.com/company/alistapp
- Instagram: https://www.instagram.com/alist.ae/
- Apple App Store: https://apps.apple.com/ae/app/alist/id1623528270
- Facebook: https://www.facebook.com/alistuae/

# www.alist.ae robots.txt
# Allow search + AI citation crawlers; block only training/scraper bots you choose to.

User-agent: *
Allow: /

# Optional: keep low-value/auth paths out of the index (adjust to your routes)
Disallow: /redemption
Disallow: /*?*

# AI crawlers that drive citations/referrals — ALLOW (do not Disallow)
# GPTBot, ChatGPT-User, PerplexityBot, ClaudeBot, Google-Extended
# (Decision: A-List WANTS to be cited in AI answers, so these are allowed by the rule above.)

# If you still want to block pure training/scraper bots, list them explicitly:
User-agent: Bytespider
Disallow: /

User-agent: Amazonbot
Disallow: /

Sitemap: https://www.alist.ae/sitemap.xml

# Notes:
# - Remove Cloudflare's duplicate 'User-agent: *' block and the stray trailing space after the Sitemap URL.
# - Reconsider the ai-train=no Content-Signal default; set it deliberately with the brand team.
# - Add llms.txt separately (GEO scope) — robots.txt does not advertise it.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.alist.ae/#organization",
  "name": "A-List",
  "alternateName": "alist.ae",
  "legalName": "Metasphere Technologies",
  "url": "https://www.alist.ae/",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.alist.ae/images/logo.png",
    "width": 512,
    "height": 512
  },
  "image": "https://www.alist.ae/images/og-card.png",
  "description": "A-List is Dubai's leading influencer marketing platform, connecting brands with vetted UAE creators to run, manage and measure influencer campaigns.",
  "slogan": "Dubai's Leading Influencer Marketing Platform for Brands & Creators",
  "areaServed": {
    "@type": "Country",
    "name": "United Arab Emirates"
  },
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Dubai",
    "addressCountry": "AE"
  },
  "contactPoint": [{
    "@type": "ContactPoint",
    "contactType": "customer support",
    "email": "REPLACE_WITH_REAL_SUPPORT_EMAIL@alist.ae",
    "areaServed": "AE",
    "availableLanguage": ["en", "ar"]
  }],
  "sameAs": [
    "https://apps.apple.com/ae/app/alist/id1623528270",
    "REPLACE_WITH_REAL_INSTAGRAM_PROFILE_URL",
    "REPLACE_WITH_REAL_LINKEDIN_COMPANY_URL",
    "REPLACE_WITH_REAL_TIKTOK_PROFILE_URL"
  ]
}
</script>
<!-- NOTE: The Apple App Store URL in sameAs is VERIFIED. Every string beginning REPLACE_ is a placeholder the client must fill with a real, resolving URL/email or DELETE before publishing - do not ship placeholders. Publish a real square logo at the www path shown; do NOT reference apex (alist.ae) or dev.alist.ae. -->

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "@id": "https://www.alist.ae/#website",
  "url": "https://www.alist.ae/",
  "name": "A-List",
  "inLanguage": "en",
  "publisher": { "@id": "https://www.alist.ae/#organization" }
}
</script>
<!-- DELIBERATELY OMITS potentialAction/SearchAction: verified there is no on-site search (no /search route in the Vue router, none in sitemap). Add a SearchAction ONLY if a real search endpoint ships later, with target https://www.alist.ae/search?q={search_term_string}. -->

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "@id": "https://www.alist.ae/#service",
  "name": "A-List Influencer Marketing Platform",
  "url": "https://www.alist.ae/",
  "image": "https://www.alist.ae/images/og-card.png",
  "description": "A two-sided influencer marketing platform connecting brands with vetted UAE creators to plan, run and measure campaigns. Brands launch campaigns; creators discover paid collaborations.",
  "serviceType": "Influencer Marketing",
  "provider": { "@id": "https://www.alist.ae/#organization" },
  "areaServed": {
    "@type": "Country",
    "name": "United Arab Emirates"
  },
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Dubai",
    "addressCountry": "AE"
  },
  "audience": [
    { "@type": "Audience", "audienceType": "Brands" },
    { "@type": "Audience", "audienceType": "Creators and Influencers" }
  ]
}
</script>
<!-- ProfessionalService chosen over bare Service (adds local UAE presence) and over SoftwareApplication (which would hide the agency/marketplace + local side). The companion app is modeled separately below. -->

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MobileApplication",
  "@id": "https://www.alist.ae/#app",
  "name": "alist",
  "operatingSystem": "iOS",
  "applicationCategory": "LifestyleApplication",
  "url": "https://apps.apple.com/ae/app/alist/id1623528270",
  "downloadUrl": "https://apps.apple.com/ae/app/alist/id1623528270",
  "installUrl": "https://apps.apple.com/ae/app/alist/id1623528270",
  "publisher": { "@id": "https://www.alist.ae/#organization" },
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "AED"
  }
}
</script>
<!-- App identity VERIFIED via iTunes lookup (id 1623528270, seller Metasphere Technologies, ae App Store). aggregateRating intentionally OMITTED: current rating count is 0, so a rating block would be invalid/empty - add it only once real ratings exist and match the App Store. -->

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://www.alist.ae/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Brand FAQ",
      "item": "https://www.alist.ae/BrandFaq"
    }
  ]
}
</script>
<!-- Generate one per inner route from the Astro route. CRITICAL: item URLs must match canonical casing exactly (e.g. /BrandFaq, /CreatorFaq, /Subscriptions as they appear in the sitemap). Standardize casing in the rebuild and point breadcrumbs at the single canonical form so item URLs return 200 with no redirect. -->

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "@id": "https://www.alist.ae/BrandFaq#faq",
  "isPartOf": { "@id": "https://www.alist.ae/#website" },
  "mainEntity": [
    {
      "@type": "Question",
      "name": "REPLACE_WITH_REAL_QUESTION_1 (must match visible on-page text verbatim)",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "REPLACE_WITH_REAL_ANSWER_1 (verbatim from the page)."
      }
    },
    {
      "@type": "Question",
      "name": "REPLACE_WITH_REAL_QUESTION_2",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "REPLACE_WITH_REAL_ANSWER_2."
      }
    }
  ]
}
</script>
<!-- EXPECTATION: per the Aug-2023 Google restriction, FAQ rich results are limited to gov/health sites, so this will NOT produce a SERP FAQ accordion for A-List. Keep it anyway: it is highly machine-readable Q&A that AI Overviews/ChatGPT/Perplexity ingest and cite. Question/answer text MUST match the visible page verbatim. Replace ALL placeholders with the real on-page Q&A. -->

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "@id": "https://www.alist.ae/blog/REPLACE_WITH_POST_SLUG#article",
  "isPartOf": { "@id": "https://www.alist.ae/#website" },
  "mainEntityOfPage": "https://www.alist.ae/blog/REPLACE_WITH_POST_SLUG",
  "headline": "REPLACE_WITH_POST_TITLE (<= 110 chars)",
  "description": "REPLACE_WITH_POST_SUMMARY",
  "image": "https://www.alist.ae/images/blog/REPLACE_WITH_POST_IMAGE.jpg",
  "author": {
    "@type": "Person",
    "name": "REPLACE_WITH_AUTHOR_NAME"
  },
  "publisher": { "@id": "https://www.alist.ae/#organization" },
  "datePublished": "REPLACE_WITH_ISO_DATE (e.g. 2026-05-30)",
  "dateModified": "REPLACE_WITH_ISO_DATE",
  "inLanguage": "en"
}
</script>
<!-- Server-render per post from Strapi fields. dateModified must reflect a REAL edit date, not the build timestamp (auto-bumping it every deploy degrades freshness trust). Add each post URL to the sitemap with <lastmod>. -->

<!-- Render these as real server-side HTML (Astro) on the homepage, /brands, /creators, /BrandFaq, /CreatorFaq. Each: question heading, direct 40-60 word answer first, then supporting detail. Stats verified from public sources; confirm current figures with the A-List team before publishing. -->

## What is A-List?
A-List is Dubai's leading influencer-marketing platform, connecting brands with vetted social-media creators across the UAE and the wider GCC. Brands use A-List to discover creators, launch campaigns, and manage collaborations in one place; creators use it to find and get paid for brand partnerships. Founded in 2020 in Dubai by Parham Ramezani, the platform hosts 50,000+ creators and 2,500+ brands, and operates an iOS app. Beyond the UAE, A-List has expanded into GCC markets including Saudi Arabia, Kuwait, and Qatar.

## How does A-List work for brands?
Brands sign up, describe their campaign and audience, and A-List matches them with relevant creators from its pool of 50,000+ UAE and GCC influencers. From a single dashboard, a brand reviews creator profiles, agrees on deliverables, runs the collaboration, and tracks results. A live demo of the brand dashboard is available before committing. The model removes the manual work of sourcing, vetting, and coordinating influencers individually, which is the main reason brands in Dubai and across the GCC use a platform rather than outreach by hand. Pricing is available via subscription plans on the A-List Subscriptions page.

## How do creators make money on A-List?
Creators join A-List by applying and getting approved, then receive campaign opportunities matched to their audience and niche. They earn through paid brand collaborations and through product and service redemptions offered on the platform. Once approved, a creator manages offers, accepts campaigns, and completes deliverables through the A-List platform and its iOS app. Because A-List matches creators to brands whose audiences align, creators spend less time pitching and more time on paid work. Eligibility, payout, and campaign details are covered in the Creator FAQ.

## What is the best influencer marketing platform in Dubai?
A-List is among the most established influencer-marketing platforms in Dubai and the GCC, founded in 2020 and now connecting 50,000+ creators with 2,500+ brands. It is purpose-built for the UAE and Gulf market rather than adapted from a Western product, which matters for brands that need creators who understand local audiences, languages, and regulations. Brands choosing a Dubai influencer platform typically weigh creator-pool size, regional focus, matching quality, and campaign-management tooling. A-List combines a large local creator base with a managed campaign dashboard and a demo, making it a strong default option for brands targeting UAE and GCC audiences.

## How much does A-List cost?
A-List offers brands subscription-based plans; current tiers and pricing are listed on the A-List Subscriptions page, and brands can book a demo before subscribing. For creators, joining is application-based, and creators earn from brand collaborations and redemptions rather than paying to participate. Because pricing changes, confirm the latest plan details directly on the Subscriptions page or with the A-List team. This structure lets brands match spend to campaign scale while keeping the platform free to join for creators.

## Which countries and regions does A-List serve?
A-List is headquartered in Dubai and serves the United Arab Emirates, including Dubai and Abu Dhabi, as its core market. It has expanded across the GCC, with operations in Saudi Arabia, Kuwait, and Qatar, and has signaled ambitions to grow into additional international markets. This regional focus means A-List's creator pool is concentrated in the Gulf, which helps brands reach Arabic- and English-speaking audiences in the UAE and neighboring countries more effectively than a globally diffuse platform.

## Who founded A-List and when?
A-List was founded in 2020 in Dubai, UAE, by Parham Ramezani. It grew quickly into one of the region's notable influencer-marketing platforms, reaching 50,000+ creators and 2,500+ brands. The company is based in Dubai and operates across the UAE and GCC, with an iOS app and a web platform serving both brands and creators.

## How is A-List different from a traditional influencer marketing agency?
A traditional agency manually sources and manages influencers on a brand's behalf for a service fee, while A-List is a self-serve platform where brands discover, match with, and manage 50,000+ vetted creators through a dashboard and subscription. The platform model gives brands more direct control, faster matching, and transparent campaign tracking, while still benefiting from A-List's vetting and matching layer. For brands running frequent or multi-creator campaigns in the UAE and GCC, the platform approach typically scales better and costs less per campaign than retaining an agency for each one.

HUB (pillar page, /blog/uae-influencer-marketing-guide):
"Influencer Marketing in the UAE: The Complete 2026 Guide (with Real A-List Rate Data)"
- Anchor it with A-List's FIRST-PARTY marketplace data (real rates/engagement across 50k creators) — this is the durable moat competitors (yamammi, influencer.vip, dubaiprod) cannot copy and is exactly what AI engines cite.
- Answer-first intro, clean H1->H2->H3, tables of rate bands, FAQPage + Article schema, visible author byline + published/updated dates.

SPOKES (each links up to the hub and down to the matching signup funnel):
Brand-intent (MOFU/BOFU — currently owned by competitors):
  1. /blog/influencer-marketing-cost-dubai — "How Much Does Influencer Marketing Cost in Dubai? (2026 Rates)" [target: 'influencer marketing cost dubai']
  2. /blog/uae-influencer-rates — "UAE Influencer Rates 2026: Instagram, TikTok & YouTube (AED)" [use A-List rate bands by tier]
  3. /blog/influencer-marketing-roi-uae — "Measuring Influencer Marketing ROI in the UAE" [include a calculator]
  4. /blog/nano-micro-vs-macro-influencers-uae — "Nano vs Micro vs Macro Influencers in the UAE: What Brands Should Pick"
  5. /blog/nmc-influencer-licensing-uae — "UAE Influencer Licensing (NMC): What Brands & Creators Must Know" [trust/compliance, strong E-E-A-T]
  6. /blog/best-influencer-platforms-dubai — "How to Choose an Influencer Marketing Platform in Dubai" [brand-comparison, BOFU]
Creator-intent:
  7. /blog/how-creators-get-brand-deals-uae — "How UAE Creators Land Paid Brand Deals (Step by Step)"
  8. /blog/influencer-rate-card-uae — "How to Set Your Rate Card as a UAE Creator (with Benchmarks)"
  9. /blog/grow-as-a-creator-dubai — "Growing as a Niche Creator in Dubai: Authenticity > Reach"
Shared:
  10. /blog/tiktok-vs-instagram-uae — "TikTok vs Instagram for UAE Campaigns in 2026"

Internal-link rule: every spoke links to the hub with descriptive anchor text; hub links to all spokes; brand spokes CTA -> /brands-signup, creator spokes CTA -> /creator-signup. Cadence: 2-4 posts/month, each with byline, dates, and FAQ block.

EXPERIENCE / AUTHORITY (render server-side, not JS):
- Stat band sitewide: '50,000+ creators · 2,500+ brands · Operating in UAE, Saudi Arabia, Kuwait, Qatar since 2020.'
- Case studies (named): 3-6 brand campaigns with brand name, objective, creators used, and result metric (reach/CPM/sales). First-party results are top AI-citation fuel.
- Client logo wall (real brand logos, each with alt text).

EXPERTISE (Who):
- /team page with each member: name, role, photo (alt text), 1-2 line bio, LinkedIn link.
- Founder bio: Parham Ramezani (co-founder, 2020) as a named Person entity with a short professional background; link to LinkedIn company page (linkedin.com/company/alistapp).
- Blog author bylines: real names + role + mini-bio + headshot on every post.

TRUSTWORTHINESS:
- NAP in footer sitewide: Dubai office address, phone, support email, business hours.
- Testimonials/reviews from both brands AND creators, with name + photo/handle (back with Review/AggregateRating schema).
- Visible links to Privacy, Terms (brand & creator), and the iOS app (App Store id 1623528270).
- Publish + 'last updated' dates on all blog/guide content.

VERIFICATION CHECKLIST after rebuild: `curl /team` shows named people; `curl /` shows the stat band + a testimonial; Organization/Person/Review JSON-LD validates in Rich Results Test.